Optimal Business

Process automation. Solutions for your business.

We connect your programs. We build and implement applications, services and automations around the way you work.

Let's talk

Your familiar programs. A new connection between them.

Your programs are here. How do they connect?

The inquiry is in the form. Someone still needs to enter the task. Manual work sits between the two screens.

Website form

New inquiry

Example Studio

Quote for supplying materials

Data is here
Re-entry
Task manager

New task

Organisation

What is needed?

Waiting for entry

See how the process works.

Example process

We build the missing connection.

One inquiry. Checked details. A task for the right person. A confirmation for the client.

If something is missing, a person decides how to proceed.

Complete inquiry: task created and confirmation prepared.

Task manager

Next step

Task created

Example Studio: quote for supplying materials.

Email

Confirmation

Notification prepared

To [email protected]: we received your inquiry about supplying materials.

The connection
  1. 1. InputOne record
  2. 2. CheckIs there a contact?
  3. 3. TaskWho takes it?
  4. 4. NotificationWhat happens next?

Example Studio: details awaiting review.

With complete details, work continues.

The delivery quote task has been assigned. The person responsible reviews the process.

For human review

No reply email was provided. A person clarifies the missing details. Once confirmed, the process can continue.

An example diagram; no data is sent. We check the capabilities and access available for each of your programs.

We start with the way you work.

Show us where manual work repeats and which programs you use. We propose a solution for the process, then build, test and implement it.

We connect existing tools where possible. If a new application is needed, we agree what it should do and who will use it.

  1. UnderstandThe programs and data you use, and the decisions your team makes.
  2. BuildThe connection for the process.
  3. TestComplete, incomplete and repeated cases.
  4. ImplementTogether with the people who will use the solution.
A laptop displaying an application, a tablet with task columns and notes on a desk.

Portfolio

Real projects, from online shops to artificial intelligence automation.

  • 1065 invoices processed without manual re-entry Excel-to-BulMar accounting software converter
  • 0 plugins to maintain after migration Spiritual Sound Space
  • 3 languages moved from WordPress to a static site Spiritual Sound Space
  • −74% less render-blocking CSS (from 91 to 24 KB) Bhakti Yoga Foundation
Online shop

Vita Rama: online shop with single sign-on

WordPress · WooCommerce · WoodMart · Keycloak

An online shop for supplements, organic food and natural cosmetics for a healthy living centre, built to the Figma design with one sign-in for the shop and patient portal.

  • Each element is checked against the Figma design (logo, fonts, colours and icons) on desktop and mobile
  • Product fields that the team can fill in without a programmer
  • The cart, checkout and product sections are entirely in Bulgarian
  • One sign-in for the shop and patient portal
  • Fonts are served from the site’s own server without external services
View live
Web application

Vita Rama: patient portal

Laravel 12 · Filament 3 · Livewire 3

A patient portal rewritten from an outdated system (Java, Spring and Backbone.js) as a modern application that is easy to maintain.

  • All functions of the old portal transferred without interrupting the centre’s work
  • Staff panel for lists, search and record management
  • Staff sign in with their Google Workspace accounts, without separate passwords
  • Each change is tested in a separate environment before it goes live
Our product

Oborot: cloud accounting

TypeScript · Next.js 15 · Cloudflare · AI recognition

A cloud accounting platform for multiple companies that reads invoices automatically. The management dashboard demo is live with sample data.

  • From a photo or scan of an invoice, the program reads line items, VAT and totals, checks the company identification number and accounts, and suggests an entry
  • Accounting core with over 300 automated tests: chart of accounts, double-entry bookkeeping, VAT journals, payroll, depreciation and bank statements
  • Management dashboard based on the trial balance: profit and loss, balance sheet and eight indicators by month
  • Import a trial balance from other programs; import from BulMar accounting software for monthly reconciliation is in development.
View live
Our product (in development)

WooCommerce plugins

PHP · WooCommerce · proprietary licence server

Five plugins for Bulgarian online shops, with a free core and paid extensions enabled by licence.

  • Optimal Couriers: Speedy, Econt, BOX NOW and Pigeon Express delivery options directly at checkout.
  • Optimal Plashtania: ePay.bg payments and instalment purchases with an instalment calculator
  • Optimal Feeds: product feeds for Pazaruvaj, Compari, Glami, Google Merchant Center and Meta, with a paid eMAG extension
  • Optimal N-18: sales under Regulation No. N-18, with a sale number, QR-coded document and monthly file for the Bulgarian National Revenue Agency
  • Optimal Abonamenti: a WooCommerce Subscriptions extension with five features
Security

Website audit and monthly monitoring

Automated audit · 9 checks · change history

Client sites undergo an automated audit each month. We monitor security, speed, accessibility and broken links, and write only when something changes.

  • One run checks 9 areas: security headers, exposed files, certificate, domain and email records, mixed content, known vulnerabilities, speed, accessibility and broken links
  • The full history is retained, so each check shows what has improved and what has regressed
  • The check is passive: it looks only at what any visitor can see
Automation

Vita Rama: team automation

Python · Google Cloud · Google Workspace

Tools that save the centre's team manual work across reports, event registrations, feedback and numerical reconciliation.

  • Monthly report to the manager, with source data collected each morning in Google Cloud without a computer running
  • Event registration page with transport options
  • Form for guests to rate the daily menu, with a morning email of ratings to the kitchen
  • Reconciliation of sales-system turnover with accounting and checks of item costs
Website

Spiritual Sound Space

Static site · Python · Cloudflare

Bhakti Gauravani Goswami's website with books, audio and a gallery in three languages, moved from a vulnerable WordPress site to a fast, secure static site.

  • Three languages (English, Spanish and German), with page addresses preserved to protect search rankings
  • Moved from WordPress with plugins to a static site, with no plugins to maintain or content-management-system vulnerabilities
  • One audio player for the whole library and pages that load quickly on mobile
  • Protection and performance through Cloudflare
View live
Website

Bhakti Yoga Foundation

WordPress · Divi · GiveWP and Stripe

A bilingual foundation website with online donations, designed to be light, fast and mindful of personal data rules.

  • One-off and monthly donations through Stripe, with a choice of donation purpose
  • Two languages without a heavy translation plugin, making the site faster to load and easier to maintain
  • Fonts served from the site’s own server without Google Fonts; render-blocking styles reduced from around 91 KB to around 24 KB
  • Links between language versions, social sharing cards and a sitemap for search engines
View live
Automation (personal project)

Lecture archive: end-to-end automation

Python · speech recognition · YouTube · Google Drive

A personal project showing how many steps an automation can connect: from a recording in a Facebook group to an organised archive, without manual work.

  • Finds and downloads new lecture recordings from several Facebook groups each day
  • Transcribes speech and identifies the speaker and topic
  • Organises the archive in Google Drive and uploads lectures to YouTube
  • Runs on a separate server with checks and error notifications
Our product

Facebook and Instagram advertising

Python · Meta Marketing API

An advertising tool that checks ads each day, pauses those spending without results and sends a weekly report in plain language.

  • Tracks the spend and results of each ad daily
  • Pauses ads spending without results under rules agreed in advance
  • Sends a weekly report without jargon
  • Nasimo is the first client; the tool is connected to its Meta advertising account
Demo

AI voice agent

Voice AI · Bulgarian and English

A working demo of a voice assistant that speaks to customers on the phone, books appointments, gives prices and transfers calls to a person.

  • Speaks Bulgarian and English
  • Books appointments according to available slots
  • Gives prices from a price list set by the company
  • Transfers the call to a person when a question falls outside its rules
Service

Encrypted nightly off-site backup

Kopia · Google Cloud Storage

Office data is copied off-site in encrypted form each night to protect it against equipment failure, theft or ransomware.

  • Runs automatically each night
  • Data is encrypted before it leaves the office
  • Copies are stored off-site in Google Cloud Storage

What we build and maintain

Tell us what you need. We prepare a tailored proposal based on the task, the systems you use and the scope of work.

  • Technical integrations

    We connect your systems, including payments, couriers, accounting and customer management, so data moves automatically without manual entry.

  • Artificial intelligence automation

    Document recognition, invoice processing and automated workflows can turn hours of manual work into minutes.

  • Web and mobile applications

    Portals, internal tools and subscription products built with Laravel, Next.js and TypeScript, with automated tests.

  • Document and data processing

    Converters, checks and data transfers between formats and systems, designed to be accurate, repeatable and verifiable.

  • Websites and online shops

    From design to finished site: WordPress and WooCommerce, Squarespace or a fast static site, chosen for your needs.

  • Older website review and protection

    If your site was built years ago and has not been updated, we check its security, speed and broken features and fix the problems.

  • Maintenance and monitoring

    We monitor your systems, fix issues caused by changes in third-party services and keep them updated. Each month we also check for new vulnerabilities affecting your site.

Let's talk

Invoices, statements, waybills

When work starts with a stack of documents.

Explore financial processes
Two workstations side by side with a laptop, monitor, desk lamp and empty chairs, with no people present.

About us

Optimal Business is a two-person studio bringing technology and organisation together. You work directly with the people building your solution, with no middlemen, requirements distorted along the way or team of interns behind a polished presentation.

Every project follows four steps: 1) we understand your process and how long it takes; 2) we propose the simplest working solution at a clear price; 3) we build and test it using your real data; 4) we launch and maintain it. We measure the result in hours saved.

Which task would you like to improve?

Tell us what you need. We prepare a tailored proposal based on the task, the systems you use and the scope of work.

Let's talk

You can start with a free review of one process or the public parts of your website.

[email protected] · +359 878 240 948